Lots To Lose: 10 Tips For Traveling With Your Laptop In Tow

Posted by Gayle Kesten 01:57 PM ET | Nov 21, 2008

We're about to embark on the busiest traveling time of the year -- the fun, frantic, and sometimes infuriating six-week stretch starting with Thanksgiving and culminating just past New Year's. So hang on tight to your luggage, your little ones, and, just as important, your laptop.

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Mobility

Five Link-Building Sins That Will Work Against Your Web Site

Posted by Janet Attard 09:31 AM ET | Nov 20, 2008

One of the most important keys to prominent placement by the search engines is to get other Web sites to link to your site. Granted, finding appropriate sites to ask for links, and then trying to convince them to link to you, is time-consuming, but beware cutting corners in your link-building campaign. You could be shooting yourself in the foot.

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Internet

Wednesday's Woman: Shades Of Serendipity

Posted by Gayle Kesten 09:09 AM ET | Nov 19, 2008

Even with two books on the market and a third on the way, Stacey Kaye is reluctant to refer to herself as an author. She's an independent marketing professional, through and through. Someone who is passionate about pitching ideas and can't read a magazine article without 86 ideas popping into her head. Someone who keeps Googling, sending e-mail, and making phone calls until she gets to the right person. In other words, someone who has a natural infinity for networking.

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Women in Business

8 Ways To Ward Off Meeting Monotony

Posted by Gayle Kesten 02:37 PM ET | Nov 18, 2008

You don't have to be a math whiz to figure this one out: If time equals money, then how much moolah are we wasting sitting through endless meetings?

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Productivity | SmallBizResource

Whadda Deal: An Organized Mish-Mash Of Small-Biz Bargains

Posted by Gayle Kesten 11:47 AM ET | Nov 17, 2008

A penny saved is a penny earned. Apparently the bigwigs on Wall Street never took Benjamin Franklin's wise words to heart the way small businesses do...and have all along.

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SmallBizResource

Small-Business Ups And Downs

Posted by Gayle Kesten 02:40 PM ET | Nov 14, 2008

Small businesses may not be a very optimistic bunch, but if it's any consolation, we sure are innovative.

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Research

Target Profitable Customers

Posted by Janet Attard, Courtesy of Business Know-How 09:27 PM ET | Nov 13, 2008

Once your business has established itself by selling to small companies or stores, it's tempting to want to go after the big fish in the sea. But those big-fish customers aren't always as profitable as you'd expect, and sometimes are more trouble than they are worth.

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Business Know-How

Wednesday's Woman: Career-Defining Moments

Posted by Gayle Kesten 03:01 PM ET | Nov 12, 2008

Mere weeks before I graduated from college with an advertising degree, I was wandering around the campus bookstore when a paperback about careers in publishing caught my eye. Though still to this day prone to talk myself out of most any purchase, I went ahead and bought it anyway.

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Women in Business

HP Promotion Features One-Stop-Shop Total Care Access Card

Posted by Gayle Kesten 09:40 AM ET | Nov 11, 2008

HP's Total Care program is now even total-ier with the introduction of a card loaded with goodies intended to help grow, protect and manage your small business.

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SmallBizResource | Software

Microsoft Marks Down Windows Home Server

Posted by Gayle Kesten 03:08 PM ET | Nov 10, 2008

Microsoft has lowered the price on Windows Home Server -- good news for home-based businesses with up to 10 computers running Windows XP or Windows Vista.

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Software

8 Ways To Get The Scoop On Your Competitors

Posted by Janet Attard, Courtesy of Business Know-How 03:06 PM ET | Nov 6, 2008

Have you ever wished you could be a fly on the wall in your competitors' offices? Or, better yet, that you knew someone in your competitors' companies who could feed you information about their annual sales, new products they're planning to launch, or new markets they're planning to target?

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Business Know-How

Wednesday's Woman: A Roaring Election

Posted by Gayle Kesten 02:44 PM ET | Nov 5, 2008

Whether we woke up today to the first African-American president or the first female vice president, the following would also have historical significance: Working women truly made their mark in Tuesday's presidential election.

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Women in Business

Adobe Patches Critical Reader Flaw

Posted by Gayle Kesten 05:53 PM ET | Nov 4, 2008

Better check which version of Adobe Reader you're running. If, like mine, it's 8.1 or earlier, you might want to think twice before opening a PDF.

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Security

Sound Off About The Economy

Posted by Gayle Kesten 02:33 PM ET | Nov 3, 2008

All economy, all the time -- that's the niche for American Express OPEN's new forum for small-business owners.

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Economy

Survey Says: Zoomerang Can Bring You Closer To Your Customers

Posted by Gayle Kesten 11:48 AM ET | Oct 31, 2008

Holding onto the customers you have and convincing them to spend more is top of mind, to be sure. One more tip I'll throw into the mix of advice: try Zoomerang, an online-survey maker, to find out what's on your clients' minds.

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Economy | Internet | Research | SmallBizResource | Software

Dream Business Or Financial Nightmare?

Posted by Janet Attard, Courtesy of Business Know-How 01:03 PM ET | Oct 30, 2008

Starting your own business is thrilling and scary at the same time. On one hand you anticipate the profits you'll make from the waves of paying customers that will flood through your doors. On the other hand, you worry about how you'll manage if those customers don't come flooding through your doors.

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Business Know-How

Wednesday's Woman: Dare You Ask For A Raise During A Recession?

Posted by Gayle Kesten 02:16 PM ET | Oct 29, 2008

Happy to just have a job? We all are. But just because the economy has seen much better days doesn't mean you should talk yourself out of negotiating a salary boost should you feel you deserve one.

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Women in Business

15 Inexpensive VoIP Options

Posted by Gayle Kesten 02:59 PM ET | Oct 28, 2008

I promised my folks I'd never (publicly) knock their limited know-how about technology, so let me say how EXTREMELY IMPRESSED I am that they're using a VoIP service to cut down on their long-distance phone bills.

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Economy | Mobility | Networking & Communications | Productivity | SmallBizResource | Software

Free Apps For Your iPhone

Posted by Gayle Kesten 12:25 PM ET | Oct 27, 2008

Now that my cell-phone plan is up and I'm free to choose a new one sans penalty, InformationWeek's roundup of cool Web applications for the iPhone or iPod Touch is putting me in an Apple kind of mood.

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Internet | Mobility | SmallBizResource | Software

It's Time To Float Your Business To The Cloud

Posted by Gayle Kesten 11:53 AM ET | Oct 24, 2008

If you're still purchasing new software to run your business, then you may want to stop, stop, and stop. A hosted alternative could save you a chunk of cash and make your life a whole lot easier.

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Hardware | Internet | Productivity | SmallBizResource | Software

Bring In Customers With Giveaways

Posted by Janet Attard, Courtesy of Business Know-How 11:32 AM ET | Oct 23, 2008

Advertising specialties (items you give away without a purchase) and premiums (items you give away for free with a purchase) can be good way to keep your name in front of customers and prospects.

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Business Know-How

Wednesday's Woman: Julie Watson Smith, The Conscious Character Coach

Posted by Gayle Kesten 12:53 PM ET | Oct 22, 2008

Want to know the best way to balance work and family? Quite simply, drop the notion of work-life balance and, instead, get your two worlds into alignment.

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Women in Business

How To Buffer Your Blog During The Economic Bust

Posted by Gayle Kesten 02:38 PM ET | Oct 21, 2008

The merits of blogging as a marketing tool for our microbusinesses are no mystery. Some of us are even making money and/or a living as bloggers. So the concern for how to prepare our blogs for an economic downturn is huge.

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Economy | Internet | Marketing

SBA To Lenders: Give Small Businesses A Break

Posted by Gayle Kesten 01:30 PM ET | Oct 20, 2008

The Small Business Association today reminded its participating lenders that they have the authority to grant three-month extensions for loan payments from their small-business borrowers.

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Economy | Government | SmallBizResource

How Ethical Are You? Take The Quiz

Courtesy of Business Know-How 09:21 AM ET | Oct 17, 2008

With the country's attention on corruption on Wall Street and in Washington, D.C., there's no better time to make an honest assessment of ethics within your own business.

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Business Know-How

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